When someone lands on your profile, they form an opinion in seconds. A consistent aesthetic tells them you're professional, intentional, and worth following.
Elements of Brand Aesthetic
- Color palette: 3–5 colors used consistently
- Typography: 1–2 fonts for all text content
- Photography style: Consistent lighting, angles, and editing
- Graphic elements: Icons, shapes, and patterns unique to your brand
- Tone of voice: How your captions and text sound
Creating Your Style Guide
- Define your brand personality (fun? professional? edgy? minimal?)
- Choose colors that reflect that personality
- Select 1–2 fonts for consistency
- Decide on a photography/video editing style
- Document everything in a simple style guide
Maintaining Consistency
- Use ArtStory templates customized with your brand elements
- Apply the same filter to all photos and videos
- Create saved templates you can reuse
- Review your profile grid regularly for visual cohesion