Color psychology plays a huge role in how your content is perceived. The right palette can make your stories feel energetic, calm, luxurious, or playful.
Color Psychology Basics
- Blue: Trust, calm, professionalism
- Red: Energy, urgency, passion
- Yellow: Optimism, warmth, happiness
- Green: Growth, health, nature
- Purple: Luxury, creativity, wisdom
- Pink: Playfulness, femininity, romance
- Orange: Enthusiasm, friendliness, creativity
- Black: Sophistication, power, elegance
Building Your Palette
- Start with your brand's primary color
- Add 1–2 complementary colors
- Include a neutral (white, black, or gray)
- Use the 60-30-10 rule: 60% dominant color, 30% secondary, 10% accent
Applying to Stories
Use your dominant color for backgrounds, secondary for text elements, and accent for highlights and CTAs. ArtStory templates make it easy to apply consistent color schemes across all your stories.