Typography is one of the most important elements of story design. The right font communicates your brand's personality before people even read the words.
Trending Font Styles
1. Bold Sans-Serif
Clean, modern, and easy to read on small screens. Perfect for headlines and calls to action. Think Helvetica Bold, Montserrat, or Poppins.
2. Handwritten/Script
Adds a personal, authentic touch. Great for quotes, personal stories, and lifestyle content. Use sparingly for readability.
3. Condensed/Narrow
Fits more text in less space. Ideal for information-heavy stories where you need to say a lot.
4. Serif Fonts
Classic and elegant. Trending for luxury, fashion, and editorial-style stories.
5. Retro/Vintage
Groovy, rounded fonts that evoke nostalgia. Perfect for lifestyle and food content.
Font Pairing Rules
- Limit yourself to 2 fonts per story
- Use a bold font for headlines and a lighter font for body text
- Ensure sufficient contrast between text and background
- Test readability on a phone screen, not a computer
ArtStory includes 250+ carefully curated fonts, making it easy to find the perfect combination for your brand.