Posting without checking analytics is like driving without looking at the road. Story analytics tell you what's working, what's not, and what your audience actually wants to see.
Key Metrics to Track
- Reach: Number of unique accounts that saw your story
- Impressions: Total number of views (includes rewatches)
- Replies: Direct messages sent in response to your story
- Sticker taps: Interactions with polls, quizzes, and questions
- Exits: How many people left your story before it finished
- Forward taps: People who tapped to skip ahead (high = content wasn't engaging enough)
- Back taps: People who tapped to rewatch (high = content was interesting)
What the Numbers Tell You
- High exits on story 3 of 10: Your story sequence is too long or lost steam
- High back taps: That content resonated — make more like it
- High replies: You're building real connection — keep asking questions
- Low reach: Post at different times or boost engagement on previous stories
Action Steps
Review your story analytics weekly. Identify your top-performing stories and create more content in that style. Double down on what works rather than reinventing the wheel.