Numbers don't lie. These statistics demonstrate why video content should be at the center of your social media strategy.
Video Consumption
- People watch an average of 17 hours of online video per week
- 85% of social media videos are watched without sound
- Short-form video is the most popular content format globally
- Vertical video gets 90% higher completion rates than horizontal on mobile
Engagement
- Video posts get 48% more views than static images
- Reels get 22% more engagement than standard video posts on Instagram
- TikTok users spend an average of 95 minutes per day on the app
- Videos under 60 seconds have the highest engagement rate
Business Impact
- 87% of marketers say video has directly increased their sales
- 73% of consumers prefer to learn about products through video
- Video content is shared 1200% more than text and images combined
What This Means for You
If you're not creating video content, you're leaving massive reach and revenue on the table. Start with simple templates from Reel Max and build your video content strategy today.