You've spent hours editing the perfect video, but if you export with the wrong settings, all that work can look blurry, compressed, or cropped. Here's how to get it right every time.
Universal Recommended Settings
- Codec: H.264 (most compatible) or H.265/HEVC (better quality at smaller file size)
- Resolution: 1080p minimum for all platforms
- Frame Rate: Match your source (typically 30fps or 60fps)
- Bitrate: 10–20 Mbps for 1080p content
Platform-Specific Settings
TikTok
1080x1920 (9:16), under 287MB, up to 10 minutes
Instagram Reels
1080x1920 (9:16), under 4GB, up to 90 seconds
Instagram Stories
1080x1920 (9:16), under 30MB per story segment
YouTube
1920x1080 or 3840x2160 (16:9), no practical file limit
Why Quality Gets Lost
Every platform re-compresses your video after upload. Starting with higher quality means the final result looks better even after compression. Always export at the highest quality your app supports.