Photography

How to Create Flat Lay Photos for Instagram

Flat lay photography — shooting objects from directly above on a flat surface — is one of Instagram's most popular and visually appealing styles.

Setting Up

  • Surface: Choose a clean background — marble, wood, linen, or solid colored paper
  • Camera position: Directly above, parallel to the surface. A selfie stick or phone mount helps
  • Lighting: Natural side lighting creates subtle shadows that add depth

Arrangement Principles

  • Hero item: Place your main subject in a prominent position
  • Supporting items: Add 3–7 complementary items around the hero
  • Create layers: Overlap some items for depth
  • Vary sizes: Mix large and small items for visual interest
  • Leave breathing room: Don't fill every inch — white space is important

Popular Flat Lay Themes

  • Morning routine (coffee, phone, planner, flowers)
  • Travel essentials (passport, sunglasses, map, camera)
  • Work desk (laptop, notebook, pens, plants)
  • Product styling (product surrounded by complementary items)
  • Seasonal themes (autumn leaves, holiday decorations)

Editing

Use ArtStory's filters to apply consistent coloring, then share directly to your Instagram story with a branded template overlay.

flat lay Instagram photography styling