Behind-the-scenes (BTS) content consistently outperforms polished content in engagement. People want to see the real, unfiltered version of creators and brands they follow.
BTS Content Ideas
For Content Creators
- Your editing setup and process
- Filming bloopers and fails
- How you plan your content calendar
- Equipment and tools you use
- Your creative process from idea to published content
For Small Businesses
- Packing and shipping orders
- Product creation process
- Team meetings and brainstorming
- Restocking and inventory
- Customer service moments
For Personal Brands
- Morning routine
- Workspace tour
- What a typical day looks like
- Struggles and challenges you're facing
- Celebrating wins (big and small)
Making BTS Content Engaging
Even BTS content benefits from good design. Use ArtStory to add branded text overlays, timestamps, and labels to your behind-the-scenes stories.