Studies show that 85% of social media videos are watched without sound. Adding text and captions isn't optional anymore — it's essential for reaching your full audience.
Types of Text in Videos
- Subtitles/Captions: Transcription of spoken words
- Title cards: Introduce topics or segments
- Call-outs: Highlight specific elements on screen
- Lower thirds: Name and title identifiers
- CTAs: Calls to action like "Follow for more"
Text Design Best Practices
- Use high contrast — white text with a dark shadow works everywhere
- Keep font choices to 1–2 styles per video
- Don't crowd the screen — less text per frame is better
- Animate text entrance for a polished look
- Position text in the safe zone (away from UI elements)
Font Selection
Bold sans-serif fonts are the most readable on small screens. Avoid thin, decorative fonts for body text. Reel Max offers 500 fonts so you can find the perfect match for your brand.